Spike Lee’s Lil’ Joints

$15 Kicks

How Stephon Marbury tried to revolutionize the sneaker industry

11:35

In 2006, former NBA star Stephon Marbury endorsed a revolutionary low-cost sneaker called the Starbury. $15 Kicks revisits the Starbury sneaker’s altruistic mission and media frenzy. The film will highlight proponents and skeptics of the brand’s humble gross margin and its tumultuous discontinuation in 2009. In a world ruled by multimillion-dollar sneaker endorsements, could a rising NBA basketball star and growing discount retailer successfully sell the $15 kicks?