Oscar Robertson, the National Association of Basketball Coaches' "Player of the Century,” is also an established labor leader, entrepreneur, author, basketball ambassador, and an advocate for healthy living and organ disease prevention. He is in the Naismith Memorial Basketball Hall of Fame as an individual and as co-captain of the 1960 gold medal-winning U.S. Olympic basketball team. The first player to average a triple-double for an entire season, he holds the NBA's career record for triple-double games (181) and previously held the single-season record of 41, which Russell Westbrook broke on April 9, 2017. The black president of any national sports or entertainment labor organization, he led the National Basketball Players Association's class-action, anti-trust lawsuit against the NBA, resulting in the Oscar Robertson Rule which ultimately made NBA players the first pro athletes to achieve free agency. More than 120,000 readers have been schooled in the fundamentals of the game through his instructional books “Play Better Basketball” and “The Art of Basketball.” Find him at www.thebigo.com.