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25 Days of Sweetness

A Purse With a Purpose initiative pays tribute to female veterans

Jackets for Jobs and T.J. Maxx team up to show their support to troops this holiday season

Ten years ago, when award-winning nonprofit organization Jackets for Jobs (JFJ) decided to honor Michigan female veterans, they teamed up with retail giant T.J. Maxx and devised “A Purse with a Purpose.” The charitable initiative distributed hundreds of purses as well as $25 gift cards to the veterans.

“As the daughter of a deceased veteran, this project is near and dear to me,” said Alison Vaughn, founder and CEO of Jackets for Jobs, who added that she knows the road ahead for many veterans is not an easy one.

JFJ is a year-round program that helps thousands of job seekers find employment and has been doing so for 17 years. The agency has assisted more than 21,000 individuals by teaching candidates employment etiquette and providing interview-appropriate clothing.

Along with the work JFJ does daily, it is important to them and T.J. Maxx to foster a healthier veteran community while also empowering them in their personal lives. In November, the companies also participated together in an event hosted by Michigan Women Veterans Empowerment, where female veterans, military members and other organizations gathered to raise awareness to support female veterans and their families.

“We want to let the veterans know how much we appreciate their service to this country,” said Karen Hume, district manager for T.J. Maxx.

Not only is T.J. Maxx an off-price apparel and home fashions retailer in the U.S. and worldwide, operating more than 3,800 stores, the company understands that its business touches a lot of communities, from large cities to small towns, and it is committed to adding value to the communities it serves. Across those communities, T.J. Maxx decided to provide help with issues pertaining to poverty, education and training for at-risk young people, research and care for life-threatening illnesses, and safety from domestic violence. One step to bring T.J. Maxx closer to helping the community is partnering with Vaughn and JFJ.

Besides supporting women veterans, Jackets for Jobs and T.J. Maxx also team up to distribute coats to children during the winter.

Kelley Evans is a general editor at The Undefeated. She is a food passionista, helicopter mom and an unapologetic southerner who spends every night with the cast of The Young and the Restless by way of her couch.