Another win for Serena: She’s the new face of Wheaties cereal
Williams becomes second women’s tennis player on cereal box, after Althea Gibson
Starting in July, Wheaties cereal lovers will be able to enjoy the Breakfast of Champions while admiring Serena Williams as the new face on the box. That’s right. On June 25, Wheaties announced she is their newest prominent athlete.
Williams is just the second black female tennis player to make the box cover after Althea Gibson in 2001 and one of only a handful of black women to make the box cover. In 1996, gymnast Dominique Dawes was featured, and track and field Olympian Jackie Joyner-Kersee was featured in 2004. Williams is also the first tennis player on the cover since Andre Agassi in 2005.
— Wheaties (@wheaties) June 25, 2019
Williams went to Instagram to say: “In 2001, Wheaties paid homage to a true champion and an icon by putting her on the cover of a Wheaties Box. Althea Gibson was the FIRST Black Woman tennis player to be on the box. Today, I am honored to be the second.”
The news comes right after Forbes’ announcement earlier in June that Williams would become the first female athlete to make its World’s Richest Self-Made Women list. Her net worth is reportedly $225 million. She’s also sitting at No. 63 on Forbes’ list of World’s Highest Paid Athletes in 2019, No. 79 among Power Women 2018 and No. 69 on the Celebrity 100 in 2014.
“I have dreamt of this since I was a young woman and it’s an honor to join the ranks of some of America’s most decorated athletes,” Williams said in a press release. “I hope my image on this iconic orange box will inspire the next generation of girls and athletes to dream big.”
Williams, considered one of the greatest athletes in the world, is preparing to play at Wimbledon and is on the verge of tying Margaret Court for the most Grand Slam singles titles with 24. She’s also won 14 Grand Slam doubles titles and four Olympic gold medals.
Work for Williams isn’t limited to just the tennis court. She has her own clothing line for HSN as well as endorsements worth up to $25 million for Nike, Delta Air Lines, Beats by Dre, Chase, Gatorade and Pepsi. She is also a minority owner of the Miami Dolphins. She and sister Venus are also the first African American women to hold any type of ownership in an NFL franchise.
— Blavity News (@Blavity) June 26, 2019
Wheaties marketing manager Tiffani Daniels had her reasons for Williams being the new face on the orange box.
“Serena exemplifies all of the personal attributes that Wheaties looks for when choosing who its next champion will be,” said Daniels. “On the court she has been named the women’s most valuable player seven times, while off the court she uses her voice to inspire and spark change to make the world a better place.”