Lil Nas X and Blanco Brown show that cultural appropriation ain’t nothin’ but a G thang
In the debate over profiting from black creativity, these country singers prove that turnabout is fair play
Well, look who’s appropriating now.
Amid ongoing debates about cultural appropriation and the pain caused when corporations and white entertainers profit off the customs of black people and other minorities, along come Lil Nas X and Blanco Brown, two African American rappers whose tunes have penetrated the upper reaches of — get this — the country music charts.
Blanco Brown’s “The Git Up” made headlines recently after it topped Billboard’s Hot Country Songs chart, having also charmed its way into the pop Top 20. Juxtaposing weepy pedal steel guitar against automated rap beats, the tune is a boot-scootin’ dance craze tune along the line of Billy Ray Cyrus’ 1990 breakthrough hit, “Achy Breaky Heart.”
Cyrus, of course, makes a cameo appearance on the mega-popular remix of Lil Nas X’s “Old Town Road,” a country-rap track that uses a Nine Inch Nails sample to celebrate rhinestone cowboy extravagance (“My life is a movie/ bull ridin’ and boobies/ cowboy hat from Gucci/ Wrangler on my booty”). As you’ve probably heard by now, “Old Town Road” is an international phenomenon, having topped charts throughout North America, Europe and Australia. The week of July 30, it completed 17 weeks atop Billboard Magazine’s Hot 100, making it the longest-running No. 1 tune in the chart’s 60-year history.
The timing of that achievement is eerily auspicious. Aug. 2 was the 40th anniversary of the recording of Sugar Hill Gang’s “Rapper’s Delight,” the first hip-hop track of any consequence and the song that started a musical revolution. What better way to celebrate rap’s 40th birthday than with a country-rap single whose historic success underscores hip-hop’s border-bounding global appeal?
A track like “Old Town Road” doesn’t spend 17 weeks at No. 1 by appealing to black people alone. Indeed, we can assume that more than a few fans of “Old Town Road” are white Southerners. That raises interesting questions, because perhaps no other art form is more associated with white racism than country music, which flourished during a period when the South’s white ruling class viewed black music as a plot to “mongrelize” America. “The obscenity and the vulgarity of the rock ’n’ roll music is obviously a means by which the white man [and] his children can be driven to the level with the n—–,” said Asa “Ace” Carter, founder of the North Alabama White Citizens Council, in 1958.
Lest the irony of black performers such as Lil Nas X and Blanco Brown appropriating white country music be lost, understand that in the minds of many black folks, cultural appropriation is something only other races do. For the past century right up to the present, white artists from Al Jolson, Elvis Presley and Benny Goodman to the Rolling Stones and Eminem have made a mint assimilating African American jazz, rhythm and blues, rock ’n’ roll, funk, rap and more. We’re so used to churning out new art forms that the idea of appropriating white artists seems almost unseemly, like the crassest of sellouts.
Perhaps that perception will change with the success of Lil Nas X and Blanco. The fact that these black iconoclasts are making inroads with country music fans in an era of resurgent white nationalism challenges much of what we think we know about cultural appropriation and race in America. Are Lil Nas X and Blanco Brown pirating white culture? Or is the controversy over their blackified country sounds just musical racial profiling? Let’s explore.
The Cambridge Dictionary describes cultural appropriation as “the act of taking or using things from a culture that is not your own, especially without showing that you understand or respect this culture.”
By this definition, Lil Nas X and Brown are tough nuts to crack, though the country music industry has weighed in officially on Lil Nas X. After reviewing “Old Town Road” in April, Billboard elected to remove the tune from its country chart, stating that for all its country/cowboy imagery, the song does not “embrace enough elements of today’s country music to chart in its current version.”
While Billboard may be clear about the song’s lack of country authenticity, it’s harder for us laypeople. Do Lil Nas X and Brown “understand and respect” white country culture, at least judging by their hit debut recordings? It should be noted that there was little demand for black country-rap performers before these two guys showed up. So they recorded these twangy singles with little expectation that their songs would make them chart-toppers. Successful black singers such as Charley Pride and Darius Rucker notwithstanding, African American country stars are as rare as desert rain.
Moreover, as any aspiring country performer will attest, it’s danged hard to write and perform a hit. Yet Lil Nas X and Brown nailed it on their first attempts, which suggests they understand and respect country culture, big-time.
But for the sake of argument, let’s imagine that Lil Nas X and Brown really are culture vultures just looking to make a buck in country music. Isn’t it about time we black folks did more cultural borrowing? In the never-ending appropriation debate, we are often the most egregiously offended people, and understandably so. From redlining and voter suppression to racial profiling, we’re constantly reminded of the institutional disdain this country has for its African American citizens. Given this contempt, it’s maddening to witness the white ruling class appropriate our culture, imitating and commodifying everything from our music and fashion to our colloquialisms and mannerisms.
Now, with Lil Nas X and Brown tearing up the charts, a turnabout-is-fair-play dynamic has been brought to the debate. For decades, some white people have brushed off black concerns about appropriation, an indifference that was dramatically illustrated when rock legend Paul Simon visited Howard University in 1987. The singer/songwriter hoped to explain how South African Zulu music inspired the songs on his acclaimed 1986 album Graceland. But instead of a warm welcome, Simon was treated to a healthy helping of student scorn —”For too long, artists have stolen African music,” asserted one Howard undergrad. “I tried to introduce this music to people who never heard it before,” a stunned Simon responded. “Sincerity doesn’t seem to be held in high regard.”
Now the cowboy boot is on the other foot. Billboard’s removal of “Old Town Road” from its country chart suggests that some proportion of white fans are sensitive to their music being hijacked. Curiously, the purists weren’t complaining a few years back when a growing gaggle of white country artists started appropriating black music, all to the profit-making benefit of the industry. “Old Town Road” could be considered the latest product of a trend that emerged roughly six years ago. Dubbed “Bro Country,” the subgenre came to life when acts including Luke Bryan, Blake Shelton and Cole Swindell began incorporating rap-style party rhymes and R&B- and blues-inflected rhythms into their songs. With its satiny melody and hip-grinding beat, Jason Aldean’s 2014 hit “Burnin’ It Down” is virtually a R&B makeout song, yet it reached No. 12 on Billboard’s Hot Country chart. Unlike its action on “Old Town Road,” Billboard never questioned the authenticity of Aldean’s tune.
Bro Country was so all-consuming that black performers such as Jason Derulo and Nelly started showing up in remixes, and hip-hop iconography started seeping into music videos. Florida Georgia Line’s 2014 clip for “This is How We Roll” features singers Tyler Hubbard and Brian Kelley swaggering and fist-bumping like boyz from the ’hood. The song’s opening verse drops iconic names designed to resonate with both white and black listeners. To wit: “The mixtape’s got a little Hank, a little Drake …”
The “Hank” referenced in that verse is Hank Williams, the pioneering singer/songwriter who wrote and performed some of the most popular songs in country history, including “Hey Good Lookin’,” “Your Cheatin’ Heart” and “I’m So Lonesome I Could Cry.” An acknowledged influence on superstars such as Johnny Cash, Elvis Presley and Bob Dylan, Williams is held in such high esteem that he is affectionately known as “The Hillbilly Shakespeare.”
And right here is where the whole Lil Nas X/Blanco/cultural appropriation thing gets really interesting. You see, Williams learned to play guitar from Rufus “Tee Tot” Payne, a black bluesman who performed in and around Lowndes County, Alabama. Having assimilated both African American blues and Scots-Irish folk, Williams’ original compositions played a major role in forging the white-meets-black sound we know today as country music. Williams was but one of many white musicians influenced by the African American string band music that proliferated around the South at the turn of the 20th century.
The implications of all this are mind-boggling. Instead of being appropriators of white folk music, Lil Nas X and Brown are actually taking up where their banjo-plucking ancestors left off. Swish!
From its modest 1979 origins up to now, hip-hop has thrived on masterly mooching. The genre’s aforementioned inaugural hit, “Rapper’s Delight,” quoted verbatim from Chic’s sophisto-funk classic “Good Times.” Perhaps more than any musical style in history, rap is defined by the shameless borrowing of other people’s music.
But rap also owes some of its survival and current mainstream popularity to outright cultural appropriation. In 1986, hip-hop pioneers Run-DMC teamed with white rockers Steven Tyler and Joe Perry to record a remake of Aerosmith’s 1975 shuffle, “Walk This Way.” At the time, Aerosmith was all but washed-up and struggling to remain relevant. The Run-DMC collaboration changed all that, rocketing to No. 4 on the pop charts. “Walk This Way” not only rescued Aerosmith, it thrust Run-DMC into the pop music major leagues and helped broaden hip-hop’s popularity among white people.
Just as Run-DMC helped salvage Aerosmith, so has Lil Nas X delivered Cyrus from cultural mothballs. And both these examples reveal how appropriation can work to the mutual benefit of artists from different backgrounds. The blues-influenced music of Elvis and other white rock musicians ultimately improved the fortunes of many African American performers. Asked in 1968 about the high esteem in which white rockers held black blues virtuosos, B.B. King said, “I’m grateful … the doors are open now … because of people like Elvis Presley [and] the Beatles.”
This cultural reciprocity is the promise of appropriation, and only time will tell if Lil Nas X and Brown can make cowboy culture more palatable to black people. But even if such a miracle never occurs, who cares? The ultimate message of “Old Town Road” is be yourself, even if that means emulating someone else’s culture. The song’s declarative chorus — “can’t nobody tell me nothin’ ” — appears to epitomize Lil Nas X’s defiant philosophy about his unhip country lifestyle, a notion underscored by the song’s surreal music video in which Lil Nas X stares down a hip-hop dancer. Lil Nas X is refusing to be lumped in with anyone simpleminded enough to only embrace the products of their own race and culture. In this sense, “Old Town Road” is as thematically beholden to Sammy Davis Jr.’s “I’ve Gotta Be Me” as to any rap or country song of yore.
This rebelliousness, along with the sincerity of their left-field hits, helps explain Lil Nas X’s and Brown’s startling success. They’re part of a growing class of black creators redefining what it means to be an African American artist in the 21st century. This new determinism is evident in the endeavors of the Black Rock Coalition and AfroPunk, two organizations that celebrate diversity in black music, offering a fellowship platform for wayward African American musos. Black folkies such as the Carolina Chocolate Drops, J.S. Ondara and Dom Flemons are at once contemporizing and preserving the seldom acknowledged legacy of African American country and bluegrass musicians.
Lil Nas X and Blanco Brown rank among this band of musical gypsies, and they can’t be easily dismissed as cultural poachers. Are they borrowing elements of white country culture? Absolutely. But they’re also combining that with rap and reclaimed bits of their own black folk heritage.
And can’t nobody tell them nothin’ …