More to Super Bowl: NFL wants to leave lasting legacies in communities through outreach
Check out a few highlights that positively impacted the Minneapolis-St. Paul area
Beyond the chilly Minneapolis temperatures, the highly anticipated gridiron showdown, the electrifying halftime performance and the presentation of the Lombardi Trophy, there were a plethora of community service events surrounding Super Bowl LII, as is the case each year.
Sunday’s season-ending celebration closed with a 41-33 win for the Philadelphia Eagles over the New England Patriots. Meanwhile, the Minneapolis-St. Paul area saw 32 activities and community outreach events throughout the city, which was part of the NFL’s plan to leave a lasting legacy.
For example, Special Olympics Minnesota partnered with the Minnesota Super Bowl Host Committee to host a Polar Plunge, a signature winter event centered on participants jumping into a body of icy water and raising funds to support more than 8,200 people with intellectual disabilities across the state.
But there’s more.
Out of the 32 announced events that took place in Minneapolis during Super Bowl LII weekend and the weeks leading up to the big day, here are a few community outreach events of note.
AN INTERFAITH GATHERING
Minnesota Super Bowl Host Committee partnered with the Downtown Congregations to kick off Super Bowl week with an interfaith gathering to celebrate unity and shared purpose. The gathering was held at Westminster Presbyterian Church. The celebration showcased Minnesota’s national leadership in multifaith dialogue and cooperation and will raise money to prevent homelessness. The event is the work of the Twin Cities faith community — rabbis, priests, pastors, imams and other leaders — coming together to send a message about unity in the Twin Cities.
CREATING A CULTURE OF CARE: AN INSIDEOUT INITIATIVE EVENT
The NFL Foundation and Minnesota Super Bowl Host Committee Legacy Fund hosted a special character development event for local Minnesota High School athletic directors and their respective head football coach and female coach of influence at the Mayo Clinic Sports Medicine.
SPECIAL OLYMPICS UNIFIED FLAG FOOTBALL GAME and POLAR PLUNGE
The NFL and Special Olympics Minnesota hosted a Special Olympics Unified Flag Football game.
PRO FOOTBALL HALL OF FAME ARTIFACTS
The Pro Football Hall of Fame showcased more than 130 artifacts during the week. The one-of-a-kind treasures allowed the Hall to convey the NFL’s 98-year history since the league’s birth in Canton, Ohio, in 1920.
SUPER BOWL LIVE CONCERT SERIES
Nicollet Mall in downtown Minneapolis was the site of Super Bowl LIVE, a 10-day fan festival leading up to Super Bowl LII curated by Grammy-winning producers Jimmy Jam and Terry Lewis. The event, free and open to the public, encompassed six blocks on Nicollet Mall and featured food and fun. Highlights included an evening of music honoring Prince.
‘TESTIFY: AMERICANA FROM SLAVERY TO TODAY’ EXHIBIT
Pro Football Hall of Famer and former Minnesota Supreme Court Justice Alan Page, along with Diane Sims Page, executive director of the Page Education Foundation, presented TESTIFY, a preview of their collection of Americana from slavery to today. The wide-ranging exhibit features art and artifacts from pivotal eras in American history while providing a platform for visitors to share their thoughts, feelings and personal experiences.
NFL PLAY 60 CHARACTER CAMP
The NFL hosted NFL PLAY 60 Character Camp, a free event on the field at Super Bowl Experience Driven by Genesis at the Minneapolis Convention Center. The event included 300 predominantly Hispanic youths from the Minnesota area. The noncontact football camp was led by Pro Football Hall of Fame offensive tackle Anthony Munoz.
SALUTE TO SERVICE MILITARY APPRECIATION DAY
As part of Salute to Service, the NFL invited veterans, active-duty servicemen and women and their families to Military Appreciation Day. The NFL is working with its military nonprofit partners, including Wounded Warrior Project, to invite attendees. The event included football-themed activities, meet-and-greets and a special “Thank You” moment for all service members.
NFL PLAY 60 KIDS’ DAY AT SUPER BOWL EXPERIENCE
Children from the Minneapolis area participated and learned more about the importance of healthy living at the NFL PLAY 60 Kids’ Day, which gives more than 1,000 local children the opportunity to spend time with NFL players.
SUPER BOWL LII BUSINESS CONNECT CELEBRATION
The NFL and the Minnesota Super Bowl Host Committee hosted the Super Bowl LII Business Connect: Celebrating Opportunities, Teamwork & Success, spotlighting the accomplishments of Super Bowl LII Business Connect suppliers and local businesses that have grown and thrived under the tutelage of the program’s professional development initiatives and, acknowledging NFL event contractors who’ve aggressively used the program, awarding contract opportunities to the vendors in the program. More than 350 Minnesota businesses in 40 vendor categories participated in the 18-month Business Connect program, which identifies Super Bowl LII contracting opportunities and matches those contracts with experienced, local diverse business owners in the program. To qualify for participation in Business Connect, businesses must be 51 percent owned by a minority, woman, veteran, lesbian, gay, bisexual and/or transgender individual. The Business Connect Celebration is a ticketed event for participating business owners.
NFL PLAYER CARE FOUNDATION SCREENINGS
The NFL Player Care Foundation (PCF) and the NFL Alumni Association (NFLA) partnered to conduct their annual Super Bowl Healthy Body and Mind Screening program. This complimentary national program is open to all former NFL players and includes cardiovascular and prostate screenings and mental health resources and education. Comprehensive blood testing will be offered to the wives and significant others who accompany former player screening participants and are being provided by NFLA free of charge.
SUPER BOWL LEGACY GRANT EVENT
The NFL seeks to improve the surrounding communities of the Super Bowl host city with the Super Bowl Legacy Grant Program, made possible each year by a $1 million contribution from the NFL Foundation and matched by the Super Bowl Host Committee. This year, the NFL and Minnesota Super Bowl Host Committee’s grants are focused on improving access and creating healthy behaviors for a lifetime, whether it’s access to physical activity or nutritious food. To build a healthier, more active, life-changing future for all of Minnesota’s children, the Super Bowl Legacy Fund’s strategic areas of giving are fun, fuel and fundamentals.
As a culmination of their 52 Weeks of Giving Campaign, the yearlong effort to award 52 Minnesota communities with grants leading up to the big game, NFL and Minnesota Super Bowl Host Committee executives awarded the 52nd and final Super Bowl Legacy Grant to Anwatin Middle School.
MINNESOTA SUPER BOWL HOST COMMITTEE LEGACY FUND 52 WEEKS OF GIVING CAMPAIGN
Minnesota Super Bowl Host Committee Legacy Fund 52 Weeks of Giving Campaign 52 Weeks of Giving is a yearlong community giving campaign to ensure that hosting the big game will leave a lasting legacy for Minnesota’s children.
Each week, for 52 weeks, the Legacy Fund provides a capital grant to a community organization in Minnesota that is committed to improving the health and wellness of children. The grants help improve access to nutritious food and physical activity and create healthy behaviors in Minnesota’s youths.
23rd ANNUAL REBUILDING TOGETHER KICKOFF TO REBUILD
For the past 23 years, Rebuilding Together has partnered with the NFL to host community revitalization projects in Super Bowl cities across the country. These NFL-sanctioned events provide critical home repairs for people in need and their communities.
Rebuilding Together Twin Cities hosted a community revitalization project to rehabilitate six homes and develop a community garden in the Bryant neighborhood of South Minneapolis. The community garden will give neighbors access to fresh produce, which is extremely limited in the area, and offer residents opportunities to connect with their neighborhood.