Adidas

How an incident with a Magic fan became a part of Dame’s signature shoes

2:39

The Portland Trail Blazers star shows his duality with the latest release of his Dame 6 ‘Ruthless’ colorway

3:00

The sneaker resale business explodes, fueled by resale apps

In the ‘Heroes Among Us’ collection, athletes are superheroes — and Lillard is T’Challa

LeBron, Hamidou Diallo, Dame Lillard, D-Wade — pro basketball’s best raised the bar high

The Raptors guard hasn’t missed an All-Star Game since 2015 — and has always played in Adidas

‘The NBA is giving us a chance to really be creative — to be ourselves on the court’

With a 500-pair collection, despite no endorsement deal, the veteran forward is changing the shoe game

This week, the rapper basically dispelled every previous report that he’d join Adidas

‘It was … in the middle of the season when we … had to start … creating something around him potentially winning MVP.’