The Undefeated
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From Michael Jordan in 1984 to Kobe Bryant with two brands and Trae Young’s game winner, the Charlotte Hornets star’s debut of the Puma MB.01 is in elite company
West took a hit shoe with Nike and turned it into a fashion empire with Adidas, becoming the most important sneaker figure of his generation
The Hawks guard wasn’t scheduled to play in his new kicks for months – but he couldn’t wait
The Nets star is partnering with Adidas to assist more than 25 local businesses through the launch of his new sneaker
These stars in sports, music or fashion double as designers, trend leaders and representatives for major brands
The Utah Jazz star talks about ‘A Shoe For Change’ and the upcoming NBA season
The Trail Blazers star is serving student-athletes in need with new program
The Undefeated’s Clinton Yates unboxes Adidas’ new line
How an incident with a Magic fan became a part of Dame’s signature shoes
The Portland Trail Blazers star shows his duality with the latest release of his Dame 6 ‘Ruthless’ colorway
