Adidas

‘The NBA is giving us a chance to really be creative — to be ourselves on the court’

With a 500-pair collection, despite no endorsement deal, the veteran forward is changing the shoe game

This week, the rapper basically dispelled every previous report that he’d join Adidas

‘It was … in the middle of the season when we … had to start … creating something around him potentially winning MVP.’

The Warriors guard on playing in Pharrell x Adidas Crazy BYW X during the playoffs

Does Drake have a ‘Blueprint 2’ in him, to set the record straight?

Seven-figure checks were flying, and at 18 years old a young king had to make a huge decision

Now more than ever, black people need to be reassured there is a genuine appetite for black voices, and not just a superficial need for black faces

Three reasons that the quarterback-turned-social activist would be a perfect fit for the culture’s favorite brand

Rapper Nipsey Hussle takes L.A. pride in the Audubon Middle School alum and leading MVP candidate