The Undefeated
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The New Orleans Pelicans star is the first Generation Z signature basketball athlete in the history of both Jordan and Nike
The Hall of Fame head coach wore 29 different pairs of Jordans on the sideline during the 2020-21 college basketball season before announcing his retirement
These stars in sports, music or fashion double as designers, trend leaders and representatives for major brands
On the show’s 30th anniversary, we pay tribute to the ultimate sneakerhead
A look at how Michael Jordan’s ‘last shot’ with the Chicago Bulls in ’98 started with the shoes
Fashion designer raised in the Chicago area headlines the Jordan Brand’s NBA All-Star collection with his latest sneaker
Jordan Brand teamed up with eight collaborators deeply connected to the city
After the tragic death of the Lakers legend, we remember his storied NBA career through sneakers
The ‘Breds’ have a special place in sneaker culture and basketball history — now, they’re back for a retro release
The sneaker resale business explodes, fueled by resale apps
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