The Undefeated
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On the show’s 30th anniversary, we pay tribute to the ultimate sneakerhead
A look at how Michael Jordan’s ‘last shot’ with the Chicago Bulls in ’98 started with the shoes
Fashion designer raised in the Chicago area headlines the Jordan Brand’s NBA All-Star collection with his latest sneaker
Jordan Brand teamed up with eight collaborators deeply connected to the city
After the tragic death of the Lakers legend, we remember his storied NBA career through sneakers
The ‘Breds’ have a special place in sneaker culture and basketball history — now, they’re back for a retro release
The sneaker resale business explodes, fueled by resale apps
‘Girls have always been sneakerheads … but we’re starting to get noticed, and it’s just the beginning’
From a supermodel to a BMX legend to Virgil Abloh — boss collaborations ruled Jordan’s signature kicks
Aaron Dodson and Justin Tinsley break down the best shoes to gift to the sneakerhead in your life
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