The Undefeated
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After meeting the reggaeton star in Paris, Jordan texted his people ‘we’re giving J Balvin a shoe’
As the highest-grossing basketball movie of all time, Nike’s involvement was only to be expected
Behind the 29-year-old designer’s journey with the Jordan Brand to her latest collaboration – the ‘Fortune’ Air Jordan 14
The New Orleans Pelicans star is the first Generation Z signature basketball athlete in the history of both Jordan and Nike
The Hall of Fame head coach wore 29 different pairs of Jordans on the sideline during the 2020-21 college basketball season before announcing his retirement
These stars in sports, music or fashion double as designers, trend leaders and representatives for major brands
On the show’s 30th anniversary, we pay tribute to the ultimate sneakerhead
A look at how Michael Jordan’s ‘last shot’ with the Chicago Bulls in ’98 started with the shoes
Fashion designer raised in the Chicago area headlines the Jordan Brand’s NBA All-Star collection with his latest sneaker
Jordan Brand teamed up with eight collaborators deeply connected to the city
