The Undefeated
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This week, the rapper basically dispelled every previous report that he’d join Adidas
Nike, Kyrie Irving, Reggie Miller and costume designer Johnetta Boone in a cool branding, athletic and cinematic moment
Based on grades, a video and a potential for greatness, the program is committed to changing lives
NBA Finals Game 1: The King strikes the first blow
Seven-figure checks were flying, and at 18 years old a young king had to make a huge decision
In a freakishly authentic bit of product placement, Ray Allen and Denzel Washington gave the Jordan Brand’s first shoe a backstory
’To see young people learn they can go to college and don’t have to worry about money, it’s hard to put into words’
Converse, Nike and Air Jordan will release the shoes as part of ‘Art of a Champion’ collection
Ray Allen, Rasheed Wallace and Julius ‘Dr. J’ Erving represented the three brands — and kicks they made iconic
Jason Mayden walked away from his 14-year-career to invest in what really matters to him
