Outside the box: The evolution of sneaker resale

The sneaker resale business explodes, fueled by resale apps


Sneakers have bridged the gap between sports, culture and streetwear since the early ’80s. Today they are an industry-leading commodity, leading to the rise of the resale sneaker market. Sneaker resale apps such as StockX, GOAT and Grailed have completely changed the game on how consumers purchase sneakers. With it being as convenient as touching a button to make a purchase, the underground process of copping that exclusive pair of kicks is beginning to fade away.