What Had Happened Was Trending stories on the intersections of race, sports & culture

LeBron James

has the greatest squad of all time

2:02 PMA million dollars isn’t cool, we learned in 2010. A billion dollars is cool. You know what’s cooler than a billion dollars? More than a billion dollars, and apparently, that’s what Nike’s investing in LeBron James. That detail was revealed in GQ’s interview with Maverick Carter, the man who pulls the strings in the King’s empire.

Back when news broke that Nike signed a lifetime endorsement contract with James, it was the confirmation of the ultimate squad flex that was LeBron deciding that his boys were a better business decision going forward than the establishment. But let’s think about this. Is it possible that a billion-dollar deal is in fact, a bargain?

Think about it. According to many sites, the Akron native’s net worth is $300M. If a billion is a thousand millions, and the company is going so far as to endorse him for the rest of his life, then getting to a billion will not be difficult once a fully constructed lifestyle brand is established. Of course, this is why it’s smart for both sides. Nobody says no to a billion dollars, ever. And it only really makes sense for Nike if they can make a billion off of it, as well.

This might be one for the squad at FiveThirtyEight. Stay tuned.

Steven Adams

learns a quick lesson in American racial politics

2:02 PMA million dollars isn’t cool, we learned in 2010. A billion dollars is cool. You know what’s cooler than a billion dollars? More than a billion dollars, and apparently, that’s what Nike’s investing in LeBron James. That detail was revealed in GQ’s interview with Maverick Carter, the man who pulls the strings in the King’s empire.

Back when news broke that Nike signed a lifetime endorsement contract with James, it was the confirmation of the ultimate squad flex that was LeBron deciding that his boys were a better business decision going forward than the establishment. But let’s think about this. Is it possible that a billion-dollar deal is in fact, a bargain?

Think about it. According to many sites, the Akron native’s net worth is $300M. If a billion is a thousand millions, and the company is going so far as to endorse him for the rest of his life, then getting to a billion will not be difficult once a fully constructed lifestyle brand is established. Of course, this is why it’s smart for both sides. Nobody says no to a billion dollars, ever. And it only really makes sense for Nike if they can make a billion off of it, as well.

This might be one for the squad at FiveThirtyEight. Stay tuned.

Daily Dose: 5/17/16

A Mississippi school district finally gets it

2:02 PMA million dollars isn’t cool, we learned in 2010. A billion dollars is cool. You know what’s cooler than a billion dollars? More than a billion dollars, and apparently, that’s what Nike’s investing in LeBron James. That detail was revealed in GQ’s interview with Maverick Carter, the man who pulls the strings in the King’s empire.

Back when news broke that Nike signed a lifetime endorsement contract with James, it was the confirmation of the ultimate squad flex that was LeBron deciding that his boys were a better business decision going forward than the establishment. But let’s think about this. Is it possible that a billion-dollar deal is in fact, a bargain?

Think about it. According to many sites, the Akron native’s net worth is $300M. If a billion is a thousand millions, and the company is going so far as to endorse him for the rest of his life, then getting to a billion will not be difficult once a fully constructed lifestyle brand is established. Of course, this is why it’s smart for both sides. Nobody says no to a billion dollars, ever. And it only really makes sense for Nike if they can make a billion off of it, as well.

This might be one for the squad at FiveThirtyEight. Stay tuned.

Welcome

to the information mixtape for your grind

2:02 PMA million dollars isn’t cool, we learned in 2010. A billion dollars is cool. You know what’s cooler than a billion dollars? More than a billion dollars, and apparently, that’s what Nike’s investing in LeBron James. That detail was revealed in GQ’s interview with Maverick Carter, the man who pulls the strings in the King’s empire.

Back when news broke that Nike signed a lifetime endorsement contract with James, it was the confirmation of the ultimate squad flex that was LeBron deciding that his boys were a better business decision going forward than the establishment. But let’s think about this. Is it possible that a billion-dollar deal is in fact, a bargain?

Think about it. According to many sites, the Akron native’s net worth is $300M. If a billion is a thousand millions, and the company is going so far as to endorse him for the rest of his life, then getting to a billion will not be difficult once a fully constructed lifestyle brand is established. Of course, this is why it’s smart for both sides. Nobody says no to a billion dollars, ever. And it only really makes sense for Nike if they can make a billion off of it, as well.

This might be one for the squad at FiveThirtyEight. Stay tuned.

Black hockey fans

some are just discovering the game others have loved for years

2:02 PMA million dollars isn’t cool, we learned in 2010. A billion dollars is cool. You know what’s cooler than a billion dollars? More than a billion dollars, and apparently, that’s what Nike’s investing in LeBron James. That detail was revealed in GQ’s interview with Maverick Carter, the man who pulls the strings in the King’s empire.

Back when news broke that Nike signed a lifetime endorsement contract with James, it was the confirmation of the ultimate squad flex that was LeBron deciding that his boys were a better business decision going forward than the establishment. But let’s think about this. Is it possible that a billion-dollar deal is in fact, a bargain?

Think about it. According to many sites, the Akron native’s net worth is $300M. If a billion is a thousand millions, and the company is going so far as to endorse him for the rest of his life, then getting to a billion will not be difficult once a fully constructed lifestyle brand is established. Of course, this is why it’s smart for both sides. Nobody says no to a billion dollars, ever. And it only really makes sense for Nike if they can make a billion off of it, as well.

This might be one for the squad at FiveThirtyEight. Stay tuned.

Chance The Rapper

throws Frank Ocean a serious alley-oop

2:02 PMA million dollars isn’t cool, we learned in 2010. A billion dollars is cool. You know what’s cooler than a billion dollars? More than a billion dollars, and apparently, that’s what Nike’s investing in LeBron James. That detail was revealed in GQ’s interview with Maverick Carter, the man who pulls the strings in the King’s empire.

Back when news broke that Nike signed a lifetime endorsement contract with James, it was the confirmation of the ultimate squad flex that was LeBron deciding that his boys were a better business decision going forward than the establishment. But let’s think about this. Is it possible that a billion-dollar deal is in fact, a bargain?

Think about it. According to many sites, the Akron native’s net worth is $300M. If a billion is a thousand millions, and the company is going so far as to endorse him for the rest of his life, then getting to a billion will not be difficult once a fully constructed lifestyle brand is established. Of course, this is why it’s smart for both sides. Nobody says no to a billion dollars, ever. And it only really makes sense for Nike if they can make a billion off of it, as well.

This might be one for the squad at FiveThirtyEight. Stay tuned.

Rougned Odor

will throw hands if he has to, and always has

2:02 PMA million dollars isn’t cool, we learned in 2010. A billion dollars is cool. You know what’s cooler than a billion dollars? More than a billion dollars, and apparently, that’s what Nike’s investing in LeBron James. That detail was revealed in GQ’s interview with Maverick Carter, the man who pulls the strings in the King’s empire.

Back when news broke that Nike signed a lifetime endorsement contract with James, it was the confirmation of the ultimate squad flex that was LeBron deciding that his boys were a better business decision going forward than the establishment. But let’s think about this. Is it possible that a billion-dollar deal is in fact, a bargain?

Think about it. According to many sites, the Akron native’s net worth is $300M. If a billion is a thousand millions, and the company is going so far as to endorse him for the rest of his life, then getting to a billion will not be difficult once a fully constructed lifestyle brand is established. Of course, this is why it’s smart for both sides. Nobody says no to a billion dollars, ever. And it only really makes sense for Nike if they can make a billion off of it, as well.

This might be one for the squad at FiveThirtyEight. Stay tuned.

The 76ers take the plunge

and become the first NBA team to put sponsors on their jerseys

2:02 PMA million dollars isn’t cool, we learned in 2010. A billion dollars is cool. You know what’s cooler than a billion dollars? More than a billion dollars, and apparently, that’s what Nike’s investing in LeBron James. That detail was revealed in GQ’s interview with Maverick Carter, the man who pulls the strings in the King’s empire.

Back when news broke that Nike signed a lifetime endorsement contract with James, it was the confirmation of the ultimate squad flex that was LeBron deciding that his boys were a better business decision going forward than the establishment. But let’s think about this. Is it possible that a billion-dollar deal is in fact, a bargain?

Think about it. According to many sites, the Akron native’s net worth is $300M. If a billion is a thousand millions, and the company is going so far as to endorse him for the rest of his life, then getting to a billion will not be difficult once a fully constructed lifestyle brand is established. Of course, this is why it’s smart for both sides. Nobody says no to a billion dollars, ever. And it only really makes sense for Nike if they can make a billion off of it, as well.

This might be one for the squad at FiveThirtyEight. Stay tuned.