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The making of Kendrick Lamar’s Nike Cortez Kenny II

The new sneaker is inspired by the artist’s childhood, his music, and his respect for women

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

NBA

LeBron James and Kevin Durant: We’re the best two All-Stars

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6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Bubba Wallace’s mother, Desiree, hopes her son’s second-place finish at Daytona quiets the boo birds

‘Wake up, people. He belongs here and he’s here to stay, so get ready’

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Bill Lester: the first black driver to win a Grand Am race

He left his day job to pursue racing full time

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Wendell Scott: the first black driver in NASCAR

He also was the first to win a Grand National race

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

It’s all about the women at Kendrick Lamar’s NBA All-Star 2018 Nike concert

Kamaiyah, Sabrina Claudio and H.E.R. open for Lamar at Makers of the Game concert

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Dwyane Wade unveils new shoe — inspired by fans — at private All-Star event

A 12-time NBA All-Star is always an All-Star

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

2018 NBA All-Star Game

LeBron James: ‘We will definitely not shut up and dribble’

He thanks talk show host for helping him create more awareness

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Leonard W. Miller: founder of the Black American Racers Association

He also formed Miller Racing Group with his son

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Kenny Smith’s annual NBA All-Star party rocked — on a Hollywood studio lot

Chris Webber, Lisa Leslie and Kenyon Martn were in the house

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Tristan Thompson: ‘Vince Carter was our Michael Jordan’

‘The Carter Effect’ proves that without ‘Vinsanity’ there’s no Toronto basketball and no Drake

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Snoop Dogg’s West Team beats 2 Chainz’s East in Adidas Celebrity Game

‘We all think we supposed to be in the league … just like all #NBA players think they supposed to be rappers.’

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Jaylen Brown on not sticking to sports

Celtics guard is tired of the stereotypical remarks

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Sushi and sake for NBA All-Star royalty

The stars align at L.A. Live’s Katsuya

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Dillon Brooks does not hold back in praising 2017 draft class

Grizzlies rookie ranks it ahead of LeBron James’ 2003 class

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Joel Embiid: ‘I kept pushing. Now I’m here’

Sixers star has busy All-Star weekend on tap

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

At Jordan Brand’s NBA All-Star pop-up? A working Interscope recording studio

The space opens Friday and is laser-focused on the new youth culture

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

NBA

8 great quotes from Kobe Bryant’s All-Star sit-down with Jalen Rose

‘I couldn’t feel my legs, it felt like it was that last lap on the track for me … I just continued to run’

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Charlie Wiggins: the ‘Negro Speed King’

Colored Speedway Association driver also was a skilled mechanic

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Nike’s Makers Headquarters makes everyone a sneaker designer at NBA All-Star 2018

The new Kobe 1 sneaker is hot, but customization is the wave

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Besides his ‘Cold Balls,’ Kevin Hart is set to pitch for Mountain Dew

The global supercomedian announces partnership at NBA All-Star 2018

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Russell Wilson and Ciara’s baby girl Sienna makes her debut

The princess is here!

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

It’s 25 years old: Tupac’s ‘Keep Ya Head Up’ is hip-hop’s definitive ode to black women

‘Tupac cares, if don’t nobody else care …’

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Willy T. Ribbs: first black driver to qualify for Indy 500

He also was first to test a Formula One car

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”

Tech, music, film + pure partying: 2018 NBA All-Star events *really* get started Thursday

As of now, the city of Los Angeles is NBA central

6:42 AMLOS ANGELES — Back in the ’90s, a kid named Kendrick Duckworth fell in love with the Nike Cortez. After getting his first pair at a local swap meet, he’d often rock the kicks as a complement to his trademark swag of tall socks and khaki shorts while frolicking in the streets of his hometown of Compton, California.

About two decades later, that youngster is now known around the world as the Grammy Award-winning Kendrick Lamar. Via a partnership with Nike, Lamar has his own version of the iconic Cortez. During 2018 NBA All-Star Weekend the Cortez Kenny II was presented — the second installment of his own line of the shoe he grew up donning.

“They just classic — something I’ve been wearing since day one,” said Lamar at Nike’s Makers Headquarters, the brand’s creative pop-up space for the. The MC discussed the new shoe in a sit-down conversation with Emily Oberg, the fashion influencer turned creative lead of designer Ronnie Fieg’s New York City-based sneaker and apparel boutique, KITH. “They just always felt comfortable, felt good. It’s a vibe.”

In late January, in the lead-up to the 60th annual Grammys, at which Lamar took home the award for best rap album for his double-platinum masterpiece DAMN., Nike debuted the Cortez Kenny I, a predominantly white shoe that’s highlighted by the outsole of the upper, where the title of the album — DAMN. — is printed.

The new Kenny II, also referred to as the “Kung Fu Kenny,” is red with white and black accent, featuring a lace holder that reads “DON’T TRIP” and the word “Damn” written in Chinese script on the toe box.” ‘Don’t Trip’ — it’s a classic L.A. feel. It’s open context for anything,” Lamar quipped.

Nike, at Kendrick’s request, also threw it back to old days of lacing up shoes with shortened strings. “I just like all my laces to be short like that,” he said. “That’s how we rocked them coming up, when we was in grade school, high school, or just in the city.” In terms of creativity, Lamar compared the process of designing a shoe to the way he approaches crafting an album. And when it came using the Cortez as his canvas — especially while drawing upon his youth in Los Angeles — he didn’t have to search far for inspiration.

“These kids right here …, ” said Lamar, pointing to a group of local children who sat before him on the basketball court at Makers, “that’s inspiration … I was once in a place where I had a lot of dreams and aspirations. Looking at them, and going where they want to go, I can see that vibe. I can see they have a lot of energy … That’s something I can respect.”

Before the official release, Nike and Lamar made sure that women were the first to experience the shoe via seeding — getting product in the hands of influencers early to allow for grassroots promotion. So perhaps the most important aspect of the Cortez Kenny II came through the shoe’s calculated rollout, which sought to quell the myth that in the male-dominated world of footwear women aren’t sneakerheads, too.

“I always felt like women are the original curators of the world as far as creativity. Simple as that,” Lamar said. Hours after the chat with Oberg, he headlined an exclusive show at Makers with an opening lineup of women artists, including Kamaiyah, Sabrina Claudio and H.E.R. “We can go back to creating a life … to some of the greatest ideas of man … all behind a woman. I wanted women to experience [the Cortez Kenny II] the same way I felt it from the beginning when we created it.”